For any business either small or big, getting more customers is and more sales are important. In these days lots of small organisations are using their Facebook business page to attract more customers.
You also want to use Facebook as your marketing channel.
But you don’t know how to create a Facebook business page and how to use it to get more customers.
Don’t worry, In this article you will find
1. A step by step procedure to create a Facebook business page
2. How to use your Facebook business page to get more customers.
Why you need a Facebook business page?
According to Mint recent report, Facebook is biggest social media network.
In India 69 million peoples use Facebook daily. In which 64 million accesses the platform through their mobile devices.
So the presence of your business on social media is becoming necessary to get more customers.
Then, how you can present your business on Facebook?
That’s why you need a Facebook business page.
Again, you may ask that why I need a separate Facebook page for my business even though I have a personal account?
So, let’s find out why you need a separate Facebook business page.
1. Personal information Vs Business information
Your personal profile contains your personal information which is different from your business.
Your personal profile connections are different from your business connections. So sharing business information on your personal profile may not help you.
2. Business profile needs to be more professional
To get more customers, your Facebook business page must be more professional. The page itself represents your business.
What you are sharing and how you are communicating plays a vital role in Facebook marketing. So it must be more professional than the personal profile.
3. Customisation of Facebook tabs and contents
In your Facebook business page, you can customise the tab section. You can delete unwanted personal information tabs on your business page.
You can add more tabs related to your business, your products and offers. But it is not possible with your personal profile.
4. You can assign different roles for different people on your business page
To a Facebook business page, you can assign admin roles for other peoples based on their work. Facebook offers different admin roles like advertiser, moderator, content creator and manager etc.
So you can assign different roles for your employees to help you.
5. Facebook offers
By using your Facebook business page, you can run Facebook offers. If you want to offer a specific deal to your fans, then the Facebook offers option can be very useful. Then your fans and their friends can avail this offer.
This option is not available on your personal profile.
6. Facebook Analytics & Insights
To succeed in Facebook marketing, first you must know about your customers.
When they will be online, which device they will use, what they like and don’t like. This information is very useful to promote your business on Facebook.
But how you can get all these analytical information.
Facebook insights contains a lot of information about your customers. But this option is not available on your personal profile.
7. Facebook Scheduling
Another important feature of the Facebook business page is scheduling of your post.
By using Facebook scheduling, you can control when your post should go live. This option is not available on your personal profile.
So, to promote your business on Facebook you need a separate Facebook page for your business. Now find the step by step procedure to create a Facebook page for your business.
Creating Facebook business page- step by step
To create a Facebook business page, you need your personal account on Facebook.
If you don’t have a personal account, then create an account on Facebook. Facebook pages are always associated with a personal account. So first create your personal account on Facebook.
Now let’s start the step by step procedure to create a Facebook page for your business.
1. Log in to your personal account on Facebook.
2. After login to your Facebook page, go to the top right corner of your page and click on the small down arrow button.
3. Then in the drop down menu, select create a page option.
4. Then create a page window gets displayed on the screen.
In the window, it shows various categories. From these categories you have to select one category depending on your business.
a Local Business or Place
a Company, Organization, or Institution
a Brand or Product
a Artist, Band or Public Figure
a Cause or Community
So select the option “Local business or place”.
Because you are creating a Facebook page for your local business.
5. Then on the next page, you must enter all the information related to your business
a Category – Select one of the categories related to tour business
a Business or Place Name – Here you should enter the name of your business.
a Address & contact details – Enter your business address and contact number
And finally click on the Get started Button
Now you have your Facebook business page. In your business page you have to fill information in each section of your page for better engagement.
Let’s check what to fill each section of your page.
1. Cover photo for your Facebook business page
Do you know what people will see when they enter into your page?
Cover photo on your page.
So select high-quality appealing image for your page. So it will create a better first impression on your visitors.
While selecting the cover photo, you should consider the following points.
1. The cover photo size should be at least 399 pixels wide and 150 pixels height and less than 100 kilobytes.
2. It must promote a clear message
3. Better add any specific product related to your business.
2). Profile Picture of your Facebook Business Page
The next thing you should consider on your page is your profile picture.
So upload a high resolution image with 180 x 180 PX dimensions. Make sure the profile picture should represent your business. So better upload your business logo if you have, otherwise add any image related to your business.
3. Short description of your page
When people want to know about your business, then they will use your about page. So here you must add a brief introduction of your page with proper keywords. This information will display in the about section of your business page.
4) Create a username for your page
The next thing you must consider is the user name. It is better to use your business name as the user name. Remember that it must be unique. So that it helps users to find your business. With username you can also create a custom URL. So that people can visit and share your page.
5). Call to Action Button
The Call to action button will help you to decide what action should perform by the visitor. Facebook offers different types of Call to action buttons. You can link Call to action buttons to any destination on or off Facebook.
The different Call to buttons are as follows. (Main category and sub category)
a). Book Services
a Book Now – It makes easy for your visitor to book your service or an appointment
a Start Order – It makes easy for your visitors to order a product from you.
b). Get in Touch
a Call Now – It helps your visitors to contact you
a Contact Us – It helps you to take people to a form on your website.
a Send Message – They can send a message to your page.
a Sign Up – It helps you to take people to a form on your website to sign up.
a Send Email – They can send email to you from your page
c). Learn more
a Watch Video – It helps you take people to a video on Facebook or Website
a Learn more – It helps you take people to where they will get more information about your business.
d). Make a purchase or Donation
a Shop Now – It helps you to get more people to see and buy products on your page or website.
e). Download App or Game
a Use App – It helps you take people to your app to increase downloads or engagement
a Play Game – Let People download or play your game
So, select a suitable CTA button depending on your business. Finally Facebook page for your business is ready.
How to use your Facebook business page to get more customers?
You have created a Facebook page for your business. Let’s find out how to use your Facebook business page to get more customers.
1. Post content on your Facebook business page
After creation of your Facebook business page, it should not be empty. So post some content related your business or services on your page.
You must update your Facebook page on a regular basis. So that your customers may get latest information about your business.
2. Invite your friends and family members to like your page
You have created a Facebook page for your business. But, how people know that you have a Facebook page for your business? So, start with your friends and family members.
Invite your friends and family members and ask them to like your page. When they liked your page, their friends can also view your page. In this way your page gets popular.
3. Market your business for free
Use your Facebook page on your emails, business cards and other marketing materials. And also ask your customers to check your Facebook page for latest offers.
In this way you can get more sales from your Facebook business page without any investment.
4. Advertise on Facebook
Do you want to reach more customers and want more sales? Then use Facebook advertising.
Facebook advertising for small business helps you to reach more target customers. You can do it your self. If you are unable then take help of any Facebook marketing agency like us to create Facebook ads for your business.
With Facebook ads, you can target the people who have an interest in your products and services. So that you can get more sales.
If you are starting a new business, then first set up your Facebook business page. If you are currently running a business and do not have a Facebook page, you should set up as soon as possible. By using Facebook page you can improve your business
In these days, most of the your target customers are spending a lot of time on search engines and Facebook. So, the presence of your business on Facebook became necessary.
Creating and managing a Facebook business page doesn’t need any high level skills. If you executed right, you can reach and connect your target customers very easily.
Now it’s your time. Create your Facebook business page and use it to get more customers.
If you have any queries leave a comment below.